We discuss the shift from phase one to phase two of the creator economy. We explain how the focus is moving from exposure and growth to sustainability and structure. We highlight that virality without ownership doesn't last, and that the next generation of creators will build fewer platforms better, focus on community over vanity metrics, and treat creation like a business rather than a lottery ticket. We emphasize that the creator economy is becoming more sophisticated, which is good news for creators willing to evolve. #CreatorEconomy #CreatorBusiness #Sustainability #CommunityBuilding #CreatorStrategy